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Brands Shouldn't Build Ecosystems, They Should Improve Them
Andrew Carnegie’s style of vertical integration is no longer possible for most (if not all) companies. The primary reason being that we’ve moved from a brick and mortar…
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Ground Rules - JetBlue
Where I’ve been for the past month:
“You Above All”
Planning, perspiring and propagating for the launch of Mullen’s first work for JetBlue.
Sep 07 2010
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Where Do Conversations Live?
Where do you hear a joke first?
Is it from your friend? A relative? A co-worker? Online? Or from an actual comedian?
Maybe you were lucky enough to hear it in the…
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Awesome Doesn't Have a Medium
It’s not about having the best (creative) idea.
Twelpforce: Participatory, saves money, and provides a creative solution. It’s…
Jun 14 2010
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Parasitic Marketing
(Par-a-site) n. 1. An organism that grows, feeds, and is sheltered on or in a different organism while contributing nothing to the survival of its host.
Fill a need….
May 19 2010
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Account Planning Porn
Cognitive Biases - A Visual Study Guide by the Royal Society of Account Planning
Aspiring planners: Make flashcards out…
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twenty-three: good nightI had stopped writing.
Creatively, that is.
It’s become increasingly apparent that this new world of nyc, life, work, figuring out where I am, who I am with, and who I am becoming has over turned my writing. I used to write. I used to love it, think freely, and let my fingers…
Expecting a Lost Jacket post in 3…2…??
Mar 18 2010
